Virality, decoded

Map what makes ideas spread.

Heres Studio turns six connected growth drivers into one clear diagnostic. Find the weak link, sharpen the loop, and build launches people can carry forward.

Start free. No credit card required.

Heres Studio hero

One connected system

A strong spark cannot outrun a broken sharing loop.

The founder promise

Clarity over growth theater.

01

No invented benchmarks

02

No guaranteed virality

03

Every score points to an experiment

The six-driver system

See the whole loop, not isolated tactics.

Heres Studio groups the drivers by the role they play: spark, mechanics, and amplification. Diagnose them together, because a missing link can stall the entire system.

01 — Spark

Give people a reason to talk.

Remarkable product and emotional content create the initial energy. Score both, capture the evidence, then turn the weakest assumption into a test.

Remarkable product

Pressure-test whether the product creates a story people genuinely want to repeat.

Emotional content

Find the feeling that turns passive interest into conversation and recall.

02 — Mechanics

Turn intent into motion.

Built-in sharing loop

Map the natural action that moves value from one person to the next.

Low friction to try

Expose every step between curiosity and the first meaningful product moment.

03 — Amplifiers

Know when momentum can compound.

Social proof

Place credible evidence where uncertainty would otherwise stop momentum.

Right timing

Read the market conditions that can amplify—or mute—the same launch.

Pricing

Start with the map. Scale with the loop.

Simple monthly plans for founders and growth teams. Cancel whenever the work is done.

Explore

For one founder mapping an early idea.

$0/month

  • 1 active virality map
  • Six-driver diagnostic
  • Experiment notes
  • Shareable read-only link
Map your idea
Best for teams

Studio

For teams turning insight into a growth system.

$24/month

  • Unlimited maps
  • Up to 5 collaborators
  • Scoring history
  • Experiment workspace
  • Priority feedback
Start with Studio

Scale

For growth teams managing multiple launches.

$79/month

  • Everything in Studio
  • Up to 20 collaborators
  • Portfolio view
  • Reusable templates
  • Workspace onboarding
Choose Scale

Straight answers

Before you map the loop.

Your next growth decision

Stop guessing where momentum breaks.

Map all six drivers, expose the weak link, and leave with a focused experiment.

Build your free map